Would you move to another state if someone offered you $10,000 for a home downpayment? Free workspace? Zipline passes? A free mountain bike? across the country, small towns are looking for an edge as they go people-hunting.

There are at least three challenges rural communities need to resolve if they are going to land new residents.

What would it take for rural America to reel in more residents? Jobs. But a couple of researchers argue that there companies don’t have to move there — just the people.